News and Information

In today's digital age, marketing and advertising play an integral role in the success of any business. The right marketing strategy can increase...

Corporate Social Responsibility (CSR) refers to the ethical behavior and actions of companies toward society and the environment. With continued...

I asked ChatGPT to write an article on why AI is bad for advertising:

In today's competitive business environment, with historically low unemployment rates, organizations will live or die by the relationship the...

2023 is a pivotal year for Audiology Marketers, Practice Owners, and Hearing Clinics around the country. As you all know, the Over-The-Counter...

As customers become more accustomed to having instant access to information and having companies readily available where they are, it is getting...

The process a customer goes through in deciding when and where to purchase an item they are considering is called the buyer journey or the buying...

You will often hear about buyer personas, but understanding your “negative buyer persona” and how to use this persona to your advantage could have an...

You have to secure your accounts! Data breaches, hacking, and phishing scams are rampant. If you wonder if your information has been part of these...

Infused and non-alcoholic Beer, Wine, and Spirits are booming businesses. If infused alcohol is new to you, it isn’t citrus microbrews, it is alcohol...